Information about Infant Crying and how to Cope

ICON is all about helping people who care for babies to cope with crying.


ICON stands for ….


I – Infant crying is normal

C – Comforting methods can help

O – It’s OK to walk away

N – Never, ever shake a baby



Ellis's Story

Some may find this video distressing. Viewer discretion is advised.

Preventing Traumatic Head Injury in Babies by PHE in Partnership with ICON


If you are a professional, click on the links to download useful resources: